Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay

Exercise 1

Note: Data sets for several problems are available in the Excel workbook C07Data in the Student Companion Site for this chapter. Click on the appropriate worksheet tab as noted in the problem (e.g., Prob. 7-5, etc.) to access the data.
Newfonia, Inc. is working on a design for a new smart phone. Marketing staff conducted extensive surveys and focus groups with potential customers to determine the characteristics that the customers want and expect in a smart phone. Newfonia's studies have identified the most important customer expectations as
• Initial cost
• Reliability
• Ease of use
• Features
• Operating cost
• Compactness
Develop a set of technical requirements to incorporate into the design of a House of Quality relationship matrix to assess how well your requirements address these expectations. Refine your design as necessary, based upon the initial assessment.