Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay

Exercise 9

Contrast the following vision statements in terms of their usefulness to an organization.
a. To become the industry leader and achieve superior growth and market share.
b. To become the best-managed electric utility in the United States and an excellent company overall and be recognized as such.
c. Being the best at everything we do, exceeding customer expectations; growing our business to increase its value to customers, employees, shareowners, and communities in which we work.