International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Exercise 5

Alibaba.com (www.alibaba.com) is a business-to-business e-commerce company. It operates two marketplaces: the first is an international marketplace based in English and tailored to global importers and exporters in China; the second is a Chinese marketplace that focuses on suppliers and buyers trading domestically in China. Is a company able to operate in both capacities?