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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 2
Whirlpool's goal is "a Whirlpool product in every home, everywhere." Using its website, www.whirlpoolcorp.com/about/strategy.aspx, describe what needs to take place for this vision to become a reality.
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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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