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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 5
Why would a strong customer focus and high levels of customer satisfaction allow Southwest Airlines to be more profitable than other airlines?
Explanation
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Customer focused firms truly understands...
Market-Based Management 6th Edition by Roger Best
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