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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 7
How does a product-focused market definition differ from a strategic market definition for a company like Coca-Cola?
Explanation
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Market envisions
A general definition o...
Market-Based Management 6th Edition by Roger Best
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