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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 22
How could a matrix combining the MDI and SDI be used to develop international marketing strategy for Gatorade?
Explanation
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Market Development Index (MDI) gives a g...
Market-Based Management 6th Edition by Roger Best
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