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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 15
Why would understanding the customer experience of a lead user of an iPad result in better product improvements than those that Apple engineers might design on their own?
Explanation
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Understanding Customer Experience
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Market-Based Management 6th Edition by Roger Best
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