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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 28
Why does Dell use mass customization? How could a large company using a mass-customization strategy match the effectiveness of a niche competitor?
Explanation
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Using Mass Customization
Mass customiza...
Market-Based Management 6th Edition by Roger Best
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