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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 4
Why is market segmentation a critical first step in building a customer relationship marketing program for Lexus?
Explanation
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Market Segmentation and Customer Relatio...
Market-Based Management 6th Edition by Roger Best
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