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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 5
How would you evaluate the product line positioning of Black Decker relative to Sears in terms of customer choice and customer value?
Explanation
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BD is a manufacturing company. It manufa...
Market-Based Management 6th Edition by Roger Best
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Character 255
