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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 11
What is plus-one pricing and why is a business more likely to use it in the mature stage of the product life cycle?
Explanation
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Plus-one pricing refers to the practice ...
Market-Based Management 6th Edition by Roger Best
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