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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 3
What role does message exposure play in the success of a marketing communication for General Motors' new Volt?
Explanation
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Role of Message Exposure
By using both ...
Market-Based Management 6th Edition by Roger Best
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