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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 10
Why will a business's market share be lower if it is not effective with both pull and push marketing communications?
Explanation
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Push marketing:
Push marketing is basic...
Market-Based Management 6th Edition by Roger Best
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