Market-Based Management 6th Edition by Roger Best

Exercise 5

The three interactive marketing performance tools and application exercises outlined here will improve your ability to use portfolio analysis in selecting an effective strategic market plan. To access the tools, go to www.MBMBEST.com. For the questions in the exercises, you may enter the data presented to obtain the answers. You may also enter other data to see the results, and you may save your work. The figure numbers in parentheses are related examples in Chapter 11, but the instructions pertain to the online exercises.
Product Life Cycle Portfolio (Figure 11-2)
? Using the data provided, adjust the proposed product life-cycle portfolio to the recommended percentage of sales and product life-cycle position. Add product F with 25 percent and product G with 10 percent market penetration. How will the revised portfolio perform in the future with respect to sales and profit?