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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 23
How would you assess the attractiveness of a new consumer product-market for Procter Gamble? List the specific factors you would include as you build an index of market attractiveness for a Procter Gamble consumer market.
Explanation
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Attractiveness is a term used to describ...
Market-Based Management 6th Edition by Roger Best
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