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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 12
The three interactive marketing performance tools and application exercises outlined here will improve your ability to evaluate the four specific market strategies for each of the three offensive core strategies. To access the tools, go to www.MBM-BEST.com. Each of these marketing performance tools is based on Figure 12-4.
Offensive Strategies-Core Strategy I: Grow in Existing Markets
? Using the data provided, evaluate the four offensive strategies for growing sales in existing markets.
Offensive Strategies-Core Strategy I: Grow in Existing Markets
? Using the data provided, evaluate the four offensive strategies for growing sales in existing markets.
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Market-Based Management 6th Edition by Roger Best
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