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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 20
The three interactive marketing performance tools and application exercises outlined here will improve your ability to evaluate the four specific market strategies for each of the three offensive core strategies. To access the tools, go to www.MBM-BEST.com. Each of these marketing performance tools is based on Figure 12-4.
Offensive Strategies-Core Strategy III: Diversify Growth
? Using the data provided, evaluate the four offensive strategies for growing sales with diversified growth.
Offensive Strategies-Core Strategy III: Diversify Growth
? Using the data provided, evaluate the four offensive strategies for growing sales with diversified growth.
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Market-Based Management 6th Edition by Roger Best
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