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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 7
Microsoft has developed a product called Meeting Pro to help facilitate the running of small business meetings. Although this is a value-added software product, Microsoft offers it at no cost to Windows users. Explain why this is an offensive strategy to grow market share.
Explanation
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Offensive strategy can be very helpful t...
Market-Based Management 6th Edition by Roger Best
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