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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 9
Microsoft has embarked on a joint venture with Sony to develop an online alternative to the telephone. What type of offensive marketing strategy best describes this joint venture, and what are the expected short- and long-run performance objectives?
Explanation
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Market-Based Management 6th Edition by Roger Best
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