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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 10
The three interactive marketing performance tools and application exercises outlined here may be accessed online at www.MBM-BEST.com. They will add to your understanding of developing and implementing a sound, performance-driven, market-based marketing plan that will have a positive impact on profits.
Marketing and Sales Expenses
A. What would be the affect on the net marketing contribution, marketing ROS and marketing ROI if the marketing and sales expenses as a percent of sales were 15 percent of sales in 2013?
B. What would be the affect on net marketing contribution, marketing ROS and marketing ROI if marketing and sales expenses were 13 percent of sales in 2013?
Marketing and Sales Expenses
A. What would be the affect on the net marketing contribution, marketing ROS and marketing ROI if the marketing and sales expenses as a percent of sales were 15 percent of sales in 2013?
B. What would be the affect on net marketing contribution, marketing ROS and marketing ROI if marketing and sales expenses were 13 percent of sales in 2013?
Explanation
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Market-Based Management 6th Edition by Roger Best
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