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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 3
How should the resources needed to support a marketing plan be logically linked to the key issues, the marketing strategy, the marketing mix strategies, and expected performance?
Explanation
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A marketing plan can be considered as bl...
Market-Based Management 6th Edition by Roger Best
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