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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 14
The three interactive marketing performance tools and the application exercises outlined here will add to your understanding of the positive impact of market-based management on financial performance. To access the tools, go to www.MBM-BEST.com. For the questions, you may enter the data presented to obtain the answers. You may also enter other data to see the results, and you may save your work.
Percent Margin and Marketing Expenses
? Lower the revenue per customer to $1,480 and increase market share to 26 percent. Then return revenue per customer to $1,500 and increase marketing expenses from 17 percent to 18 percent. Which change has the greatest impact on performance?
Percent Margin and Marketing Expenses
? Lower the revenue per customer to $1,480 and increase market share to 26 percent. Then return revenue per customer to $1,500 and increase marketing expenses from 17 percent to 18 percent. Which change has the greatest impact on performance?
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Market-Based Management 6th Edition by Roger Best
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