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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 16
Why is net profit often a misleading indicator of the profit impact of a marketing strategy for a company like General Motors?
Explanation
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Net profit is not a clear measure for as...
Market-Based Management 6th Edition by Roger Best
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