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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 7
Explain how the net marketing contribution of a marketing strategy affects return measures of profit performance.
Explanation
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Net Marketing Contribution (NMC) explain...
Market-Based Management 6th Edition by Roger Best
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