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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 11
How does a marketing strategy affect the assets of a business? Why should a change in marketing strategy change the accounts receivable and inventory? When will the fixed assets change?
Explanation
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Marketing Strategies directly affects th...

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Market-Based Management 6th Edition by Roger Best
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