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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 15
Why should a market-oriented business with a passion for customer satisfaction produce higher levels of earnings per share and, therefore, have greater shareholder value than a business that is not market oriented?
Explanation
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Being market oriented enables a company ...
Market-Based Management 6th Edition by Roger Best
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