Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 17

The 2009 Family Smoking Prevention and Tobacco Control Act requires the addition of graphic warning labels on cigarette packaging and advertising. Research this act and the subsequent controversy and write a report of your findings. Also research and include in your report a discussion of whether such labels would reduce smoking in the United States. (AACSB: Written and Oral Communication; Reflective Thinking)