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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 10
Describe the roles a salesperson and the sales force perform in marketing. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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Salesperson:
An individual who stand fo...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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