Question 1

One of the first change implemented by CEO Samuel Palmisano at IBM was to:

Accepted Answer

A)  Announce massive reductions in the workforce 
B)  Revamp the marketing department to exploit alternative sources of revenue 
C)  Implement a "back to basics" campaign 
D)  To readjust executive compensation 
A)  Announce massive reductions in the workforce 
B)  Revamp the marketing department to exploit alternative sources of revenue 
C)  Implement a "back to basics" campaign 
D)  To readjust executive compensation D

Question 2

Kodak planned on reducing employment worldwide with ____ job cuts by 2007.

Accepted Answer

A)  5,000 
B)  10,000 
C)  15,000 
D)  20,000 
A)  5,000 
B)  10,000 
C)  15,000 
D)  20,000 C

Question 3

The 'Internet message' was spread through IBM's culture through the advocacy of lower-level personnel.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following was NOT one of the diet restrictions placed upon Morgan Spurlock during his documentary about the effects of eating McDonald's food?

Accepted Answer

A)  No food or drink other than McDonald's menu items 
B)  Meals super-sized when given the option 
C)  Every item on the menu eaten at least once 
D)  No item on the menu could be consumed on consecutive days 
A)  No food or drink other than McDonald's menu items 
B)  Meals super-sized when given the option 
C)  Every item on the menu eaten at least once 
D)  No item on the menu could be consumed on consecutive days

Question 5

The employees of HP demonstrated radical resistance to change before the merger with Compaq Computers.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following was NOT a reason for concern for Kodak investors after the announcement that the company was going to aggressively enter the digital camera market?

Accepted Answer

A)  The revelation that dividends would be severely cut 
B)  The previous failure of a $1 billion investment into APS cameras in 1996 
C)  The competitive advantage of HP, Canon Inc. and Seiko Epson Corp 
D)  The fear of future government regulation of the industry 
A)  The revelation that dividends would be severely cut 
B)  The previous failure of a $1 billion investment into APS cameras in 1996 
C)  The competitive advantage of HP, Canon Inc. and Seiko Epson Corp 
D)  The fear of future government regulation of the industry

Question 7

The employment reductions announced by Kodak in 2003 during the movement into the digital market were the largest in company history.

Accepted Answer

A) True 
 B)False

Question 8

In analyzing the HP-Compaq merger, Deutsch Bank decided that a failure to continue with the merger would be more disastrous than the merger itself.

Accepted Answer

A) True 
 B)False

Question 9

Organizational change is frequently a messy and frustrating process that requires creativity.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following was NOT one of the actions taken by CEO Samuel Palmisano at IBM?

Accepted Answer

A)  Organizational restructuring 
B)  Acquisition of a consulting firm to improve delivery of global services 
C)  Diversification of antiquated technologies and product divisions 
D)  Implementation of communication techniques to enhance new product development 
A)  Organizational restructuring 
B)  Acquisition of a consulting firm to improve delivery of global services 
C)  Diversification of antiquated technologies and product divisions 
D)  Implementation of communication techniques to enhance new product development

Question 11

According to the text, the organization that announced a complete move away from traditional products, consolidation of operations, a cut in dividends and a severe reduction in employment worldwide was:

Accepted Answer

A)  Hewlett-Packard 
B)  IBM 
C)  Kodak 
D)  McDonald's 
A)  Hewlett-Packard 
B)  IBM 
C)  Kodak 
D)  McDonald's

Question 12

Grossman and Patrick's creation of an underground community of Web fans within IBM is an example of:

Accepted Answer

A)  Change from above 
B)  Change from below 
C)  The downside of change 
D)  Resistance to change 
A)  Change from above 
B)  Change from below 
C)  The downside of change 
D)  Resistance to change

Question 13

Which of the following effects of the new McDonald's menu was NOT discussed in the text?

Accepted Answer

A)  An increase in the number of female customers 
B)  An increase in the number of evening customers 
C)  New online training programs to address customer service issues 
D)  Fewer lawsuits being filed against the company 
A)  An increase in the number of female customers 
B)  An increase in the number of evening customers 
C)  New online training programs to address customer service issues 
D)  Fewer lawsuits being filed against the company

Question 14

What complaints about business operations did Ford and Boeing make to Hewlett-Packard?

Accepted Answer

A)  Separate sales teams were marketing individual products 
B)  Product delivery was chronically late 
C)  HP was deficient in technological know-how 
D)  HP ignored customer complaints 
A)  Separate sales teams were marketing individual products 
B)  Product delivery was chronically late 
C)  HP was deficient in technological know-how 
D)  HP ignored customer complaints

Question 15

The documentary that claimed McDonald's food caused significant health concerns when consumed exclusively for one month was:

Accepted Answer

A)  Big Mac Attack 
B)  Super Size Me 
C)  He Who Eats Fries, Dies 
D)  Quarter-Pounder and Then Some 
A)  Big Mac Attack 
B)  Super Size Me 
C)  He Who Eats Fries, Dies 
D)  Quarter-Pounder and Then Some

Question 16

A key issue for CEO Carly Fiorina after the merger with Compaq Computers, Inc. was:

Accepted Answer

A)  Designing a new logo for the company 
B)  Communicating a vision for the future of the company 
C)  Combating the government's charge of antitrust violations 
D)  Keeping Deutsch Bank from reneging on the loan 
A)  Designing a new logo for the company 
B)  Communicating a vision for the future of the company 
C)  Combating the government's charge of antitrust violations 
D)  Keeping Deutsch Bank from reneging on the loan

Question 17

By the late 1990s, IBM's trading in the e-business sector accounted for approximately one-half of its revenue.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT a company reviewed by the authors of your text with respect to prominent stories of change?

Accepted Answer

A)  McDonald's 
B)  Kodak 
C)  IBM 
D)  Microsoft 
A)  McDonald's 
B)  Kodak 
C)  IBM 
D)  Microsoft

Question 19

The CEO of Hewlett-Packard that managed the merger with Compaq Computers and who was eventually removed from the post as a result of the merger was:

Accepted Answer

A)  David Grossman 
B)  Abby Kohnstamm 
C)  Walter Hewlett 
D)  Carly Fiorina 
A)  David Grossman 
B)  Abby Kohnstamm 
C)  Walter Hewlett 
D)  Carly Fiorina

Question 20

What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?

Accepted Answer

A)  Introduced the "Plan to Win" strategy and hired Brittany Spears to perform in commercials 
B)  Introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials 
C)  Became the official sponsor of the X-Games and reinvented the company uniforms 
D)  Relocated several stores to locations near malls and urban areas known to have high youth traffic 
A)  Introduced the "Plan to Win" strategy and hired Brittany Spears to perform in commercials 
B)  Introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials 
C)  Became the official sponsor of the X-Games and reinvented the company uniforms 
D)  Relocated several stores to locations near malls and urban areas known to have high youth traffic

One of the first change implemented by CEO Samuel Palmisano at IBM was to:

Kodak planned on reducing employment worldwide with ____ job cuts by 2007.

The 'Internet message' was spread through IBM's culture through the advocacy of lower-level personnel.

Which of the following was NOT one of the diet restrictions placed upon Morgan Spurlock during his documentary about the effects of eating McDonald's food?

The employees of HP demonstrated radical resistance to change before the merger with Compaq Computers.

Which of the following was NOT a reason for concern for Kodak investors after the announcement that the company was going to aggressively enter the digital camera market?

The employment reductions announced by Kodak in 2003 during the movement into the digital market were the largest in company history.

In analyzing the HP-Compaq merger, Deutsch Bank decided that a failure to continue with the merger would be more disastrous than the merger itself.

Organizational change is frequently a messy and frustrating process that requires creativity.

Which of the following was NOT one of the actions taken by CEO Samuel Palmisano at IBM?

According to the text, the organization that announced a complete move away from traditional products, consolidation of operations, a cut in dividends and a severe reduction in employment worldwide was:

Grossman and Patrick's creation of an underground community of Web fans within IBM is an example of:

Which of the following effects of the new McDonald's menu was NOT discussed in the text?

What complaints about business operations did Ford and Boeing make to Hewlett-Packard?

The documentary that claimed McDonald's food caused significant health concerns when consumed exclusively for one month was:

A key issue for CEO Carly Fiorina after the merger with Compaq Computers, Inc. was:

By the late 1990s, IBM's trading in the e-business sector accounted for approximately one-half of its revenue.

Which of the following is NOT a company reviewed by the authors of your text with respect to prominent stories of change?

The CEO of Hewlett-Packard that managed the merger with Compaq Computers and who was eventually removed from the post as a result of the merger was:

What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?

Images of Managing Change

Why Organizations Change

What Changes in Organizations

Diagnosis for Change

Resistance to Change

Implementing Change

Implementing Change: Change Management, Contingency and Processual Approaches

Linking Vision and Change

Strategies for Communicating Change

Skills for Communicating Change

Sustaining Change

Filters

Exam 1: Introduction: Stories of Change

One of the first change implemented by CEO Samuel Palmisano at IBM was to:

Kodak planned on reducing employment worldwide with ____ job cuts by 2007.

The 'Internet message' was spread through IBM's culture through the advocacy of lower-level personnel.

Which of the following was NOT one of the diet restrictions placed upon Morgan Spurlock during his documentary about the effects of eating McDonald's food?

The employees of HP demonstrated radical resistance to change before the merger with Compaq Computers.

Which of the following was NOT a reason for concern for Kodak investors after the announcement that the company was going to aggressively enter the digital camera market?

The employment reductions announced by Kodak in 2003 during the movement into the digital market were the largest in company history.

In analyzing the HP-Compaq merger, Deutsch Bank decided that a failure to continue with the merger would be more disastrous than the merger itself.

Organizational change is frequently a messy and frustrating process that requires creativity.

Which of the following was NOT one of the actions taken by CEO Samuel Palmisano at IBM?

According to the text, the organization that announced a complete move away from traditional products, consolidation of operations, a cut in dividends and a severe reduction in employment worldwide was:

Grossman and Patrick's creation of an underground community of Web fans within IBM is an example of:

Which of the following effects of the new McDonald's menu was NOT discussed in the text?

What complaints about business operations did Ford and Boeing make to Hewlett-Packard?

The documentary that claimed McDonald's food caused significant health concerns when consumed exclusively for one month was:

A key issue for CEO Carly Fiorina after the merger with Compaq Computers, Inc. was:

By the late 1990s, IBM's trading in the e-business sector accounted for approximately one-half of its revenue.

Which of the following is NOT a company reviewed by the authors of your text with respect to prominent stories of change?

The CEO of Hewlett-Packard that managed the merger with Compaq Computers and who was eventually removed from the post as a result of the merger was:

What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?

Images of Managing Change

Why Organizations Change

What Changes in Organizations

Diagnosis for Change

Resistance to Change

Implementing Change

Implementing Change: Change Management, Contingency and Processual Approaches

Linking Vision and Change

Strategies for Communicating Change

Skills for Communicating Change

Sustaining Change

Filters