Exam 1: Introduction: Stories of Change

Which of the following is NOT one of the steps taken by McDonald's in 2004 in response to pressure on the organization?

The year that became the turning point for McDonald's in which the company experienced four consecutive quarters of declining sales and began to lose market share to Wendy's and Burger King was:

One of the first steps taken by CEO Mark Hurd, after taking over HP, was to:

The event that was to become the catalyst for IBM's interest in the opportunities afforded by the emerging internet broadcast capabilities was:

Which of the following was NOT an action taken by Kodak when implementing change when entering the digital camera market?

The IBM change story from Chapter 1 of the text is indicative of:

Which of the following was NOT an obstacle that HP management had to contend with after the merger with Compaq Computer Corp.?

CEO Samuel Palmisano at IBM restructured the organization in an effort to become more creative when striving to meet consumer needs.

The IBM executive that possessed technical know-how and was a champion of the company's involvement in the internet revolution was:

CEO Samuel Palmisano's changes in structure at IBM made the organization:

The son of the co-founder of Hewlett-Packard publicly opposed the merger with Compaq Computers.

How many additional personnel were added to HP after the merger with Compaq Computers, Inc.?

McDonald's had traditionally expressed little concern about the claims that its products were linked to obesity.

When Samuel Palmisano became CEO of IBM, he almost immediately reduced the gap in pay between the CEO an his management team.

Which of the following is NOT a management team created by CEO Samuel Palmisano at IBM?

Which of the following was NOT one of the problems faced by Kodak during periods of change and transition as discussed in your text?

Which of the following actions was taken by Kodak when implementing change to the digital camera market?

Which of the following external worldwide pressures did NOT have an impact on McDonald's operations during 2004?

Which of the following was NOT an action taken by McDonald's to combat the perception of an unhealthy menu offering?

Which of the following is NOT one of the problems CEO Samuel Palmisano addressed at IBM?