Exam 12: Distribution Channels Delivering Customer Value

Priceline is an example of a company that uses a system where the buyer cannot specify any particular brand of hotel or airline.

Alliances are informal agreements between two organizations that stand to benefit from each other's strengths.

________ are computerized reservation systems that serve as a product catalog for travel agents and other distributors of hospitality products.

In a supply chain, "upstream" from the company is a set of firms that:

Which of the following is NOT a function of the distribution channel?

To date, the restaurant industry has had little use for the Internet as a distribution channel.

What is a vertical marketing system? Explain channel power in a vertical marketing system.

What is good for one member of the channel may not be good for another.

In hotel rooms' distribution channels, OTA stands for:

A restaurateur buying produce from a grower at a farmers' market is an example of:

Which of the following is NOT a marketing intermediary?

How do channel members such as travel agents, wholesalers, hotel representatives and other agencies add value to a marketing system?

Using sales representatives offers ________ control than building your own sales force.

One function of the distribution channel is ________, which involves gathering and distributing marketing research and intelligence.

The first step in selecting a location for a hotel is:

The chances of succeeding are the highest if you:

Supranational, Logis de France and Leading Hotels of the World are examples of:

Franchising is an example of a corporate VMS.

In channel conflicts, conflicts between different levels of the same channel are termed:

All of the following are considered marketing intermediaries except: