Exam 16: Managing Retailing, Wholesaling, and Logistics
Exam 1: Defining Marketing for the 21st Century144 Questions
Exam 2: Developing Marketing Strategies and Plans135 Questions
Exam 3: Gathering Information and Scanning the Environment155 Questions
Exam 4: Conducting Marketing Research and Forecasting Demand137 Questions
Exam 5: Creating Customer Value, Satisfaction, and Loyalty140 Questions
Exam 6: Analyzing Consumer Markets146 Questions
Exam 7: Analyzing Business Markets143 Questions
Exam 8: Identifying Market Segments and Targets150 Questions
Exam 9: Creating Brand Equity148 Questions
Exam 10: Crafting the Brand Positioning143 Questions
Exam 11: Competitive Dynamics147 Questions
Exam 12: Setting Product Strategy146 Questions
Exam 13: Designing and Managing Services143 Questions
Exam 14: Developing Pricing Strategies and Programs150 Questions
Exam 15: Designing and Managing Marketing Channels and Value Networks150 Questions
Exam 16: Managing Retailing, Wholesaling, and Logistics147 Questions
Exam 17: Designing and Managing Integrated Marketing Communications143 Questions
Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations150 Questions
Exam 19: Managing Personal Communications: Direct Marketing and Personal Selling145 Questions
Exam 20: Introducing New Market Offerings146 Questions
Exam 21: Tapping Into Global Markets149 Questions
Exam 22: Managing a Holistic Marketing Organization for the Long Run146 Questions
Select questions type
E&OE is looking to reduce its inventory costs for all its products. The company realizes that its inventory depends on the setup costs of its various products. How do setup costs affect E&OE's inventory costs?
Free
(Essay)
4.7/5
(29)
Correct Answer:
As inventory draws down, management must know at what stock level to place a new order. The company needs to balance order-processing costs and inventory-carrying costs. Order-processing costs for E&OE consist of setup costs and running costs (operating costs when production is running) for the item. If setup costs are low, E&OE can produce the item often, and the average cost per item is stable and equal to the running costs. If setup costs are high, E&OE can reduce the average cost per unit by producing a long run and carrying more inventory. The larger the average stock carried, the higher the inventory-carrying costs.
___________ often help retailers improve their operations by training sales clerks, helping with store layouts and displays, and setting up accounting and inventory-control systems.
Free
(Multiple Choice)
4.8/5
(27)
Correct Answer:
B
Discount stores that try to keep prices as low as possible are more likely to function using ________ operations.
Free
(Multiple Choice)
4.9/5
(36)
Correct Answer:
D
Skincare company E&OE has realized that its customers are very loyal to the brand and play a large part in popularizing it by word of mouth. E&OE wants to leverage this customer loyalty by using it to generate sales outside its store format. How can E&OE achieve this?
(Essay)
4.9/5
(39)
Companies are reducing their inventory costs by treating inventory items differently, positioning them according to risk and opportunity. High-risk, low-opportunity items are known as ________.
(Multiple Choice)
4.8/5
(44)
A ________ is a retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends.
(Multiple Choice)
4.7/5
(30)
________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers.
(Multiple Choice)
4.7/5
(25)
Reynold's, a supermarket chain, carries the K-Nine range of dog food manufactured by JGB. However, the chain does not interact directly with JGB, but obtains stocks from wholesalers. It has been suggested that Reynold's save costs by sourcing products directly from JGB. However, Mal, the CEO of the Reynold's, insists that wholesalers are the most hassle-free option for Reynold's. What can Mal say to justify this?
(Not Answered)
This question doesn't have any answer yet
EDLP can lead to lower advertising costs and higher retail profits.
(True/False)
4.9/5
(38)
A stock order point of 10 means ordering the product ________.
(Multiple Choice)
4.9/5
(41)
Which of the following is an ancillary service offered by retailers?
(Multiple Choice)
4.8/5
(30)
________ are unbranded, plainly packaged, less expensive versions of common products such as soy sauce, paper towels, and canned fruits.
(Multiple Choice)
4.9/5
(33)
Inventory cost increases at an accelerating rate as the customer-service level approaches 100 percent.
(True/False)
4.7/5
(37)
Jane runs a small grocery store. As there are only few customers, the store does not require to stock goods in large quantities. Explain why sourcing products from a wholesaler will be beneficial for Jane.
(Not Answered)
This question doesn't have any answer yet
Sandy's Stores is a small chain of grocery stores located in a few neighboring towns. The stores have always been largely self-service, but the company is considering making a switch to full-service stores. Offer one possible reason why this move is justified.
(Essay)
4.9/5
(44)
In supermarkets and other retail outlets, RFID is used to ________.
(Multiple Choice)
5.0/5
(36)
In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?
(Multiple Choice)
4.9/5
(36)
Modern retailers use technology to produce better forecasts, control inventory costs, and order electronically from suppliers. Technology is also affecting what happens inside the store.
(True/False)
4.8/5
(32)
In ________ retailing, salespeople are ready to assist in every phase of the "locate-compare-select" process.
(Multiple Choice)
4.8/5
(35)
Showing 1 - 20 of 147
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)