Exam 3: Gathering Information and Scanning the Environment

A company can expect to expand its market share to a large extent when ________.

Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping, hiking, boating, and fishing gear such as boots, tents, backpacks, and accessories.

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

The consumer environmental segment termed ________ claims to be knowledgeable about environmental issues, but does not express pro-green attitudes or behaviors. Indeed, it is practically hostile toward pro-environmental ideas. This segment has chosen to reject prevailing notions about environmental protection and may even be viewed as a potential threat to green initiatives.

What are the two basic advantages that a company's marketers have in identifying significant changes in the market?

The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability.

Which of the following consumer environmental segments cares a great deal about the environment, but doesn't seem to have the knowledge or resources to take action?

Demographic developments are often unpredictable.

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools, churches, businesses, and governments; they are very difficult to change.

During recession, the market demand curve which is a function of marketing expenditure ________.

The demand estimates of an organization comprise of five space levels. They are world, country, region, territory, and ________.

The traditional household consists of ________.

Philips Lighting's first shot at marketing a standalone compact fluorescent light (CFL) bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs. The product had difficulty climbing out of its deep green niche, as such marketing efforts of Philips suffered from the "green marketing myopia". Identify the three ways of avoiding this.

________ measures the impact of a set of causal factors (such as income, marketing expenditures, and price) on the sales level.

How does the marketing environment determine the position of the market demand function?

Households comprising of single, separated, widowed, and divorced individuals generally demand larger apartments, and expensive appliances, furniture, and furnishings.

The ______________________ consists of laws, government agencies, and pressure groups that influence and limit various organizations and individuals.

A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

Aside from cross-national income differences, companies must also consider intra-country variations in __________.

Consumers are generally more concerned with environmental issues that are closer to home, such as water pollution in rivers and lakes, than broader issues such as ______________.