Question 1

Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.

Accepted Answer

A) True 
 B)False

Question 2

As the marketing manager for your firm,you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item.What are some of the requirements for succeeding in ingredient branding?

Accepted Answer

First,the consumer must perceive that th

Question 3

To be branded,physical products must be differentiated.

Accepted Answer

A) True 
 B)False

Question 4

The four product-mix dimensions (length,width,depth,consistency)permit the company to expand its business.

Accepted Answer

A) True 
 B)False

Question 5

The ________ of the product mix refers to the total number of items in the mix.

Accepted Answer

A) width 
B) length 
C) depth 
D) consistency 
E) height 
A) width 
B) length 
C) depth 
D) consistency 
E) height

Question 6

Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time.This is an example of what type of product-mix pricing?

Accepted Answer

A) Mixed bundling 
B) Pure bundling 
C) Cross-promotion 
D) Captive pricing 
E) None of the above 
A) Mixed bundling 
B) Pure bundling 
C) Cross-promotion 
D) Captive pricing 
E) None of the above

Question 7

________ are tangible goods that normally survive many uses.

Accepted Answer

A) Nondurable goods 
B) Durable goods 
C) Services 
D) Consumption systems 
E) Potential products 
A) Nondurable goods 
B) Durable goods 
C) Services 
D) Consumption systems 
E) Potential products

Question 8

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

Accepted Answer

A) delivery 
B) ordering ease 
C) ease of installation 
D) customer consulting 
E) repairability 
A) delivery 
B) ordering ease 
C) ease of installation 
D) customer consulting 
E) repairability

Question 9

The product hierarchy stretches from basic needs to particular items that satisfy those needs.

Accepted Answer

A) True 
 B)False

Question 10

Labels can identify the product and must contain legal statements that under various Federal laws cannot be misleading,false,or deceptive.

Accepted Answer

A) True 
 B)False

Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.

As the marketing manager for your firm,you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item.What are some of the requirements for succeeding in ingredient branding?

To be branded,physical products must be differentiated.

The four product-mix dimensions (length,width,depth,consistency)permit the company to expand its business.

The ________ of the product mix refers to the total number of items in the mix.

Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time.This is an example of what type of product-mix pricing?

________ are tangible goods that normally survive many uses.

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

The product hierarchy stretches from basic needs to particular items that satisfy those needs.

Labels can identify the product and must contain legal statements that under various Federal laws cannot be misleading,false,or deceptive.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters

Exam 12: Setting Product Strategy

Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.

As the marketing manager for your firm,you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item.What are some of the requirements for succeeding in ingredient branding?

To be branded,physical products must be differentiated.

The four product-mix dimensions (length,width,depth,consistency)permit the company to expand its business.

The ________ of the product mix refers to the total number of items in the mix.

Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time.This is an example of what type of product-mix pricing?

________ are tangible goods that normally survive many uses.

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

The product hierarchy stretches from basic needs to particular items that satisfy those needs.

Labels can identify the product and must contain legal statements that under various Federal laws cannot be misleading,false,or deceptive.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters