Exam 3: Gathering Information and Scanning the Environment

According to the 2000 census,Latinos make up the largest minority in the United States with 13% of the total population.

Within the African American market,the largest and perhaps most influential socio-behavioral subsegments are ________.

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors.This is an example of a(n)________.

________ are groups of individuals who are born during the same time period and travel through life together.

Marketers today use relevant online information to assess competitors' product strengths and weaknesses.List the five main ways marketers can get such information online.

If you were a company's marketing information manager,you would need to realize that your marketing information system should be a cross between three areas of concern (thoughts)for managers with respect to information.What are those three concerns (thoughts)?

Almost one in ________ people over the age of five (120 million)moved at least one time between 1995 and 2000,according to a Census 2000 brief,with an emphasis away from the Midwest and Northeast.

In marketing to ethnic groups,African Americans should be treated as a uniform group because of their shared heritage and homogeneous consumption patterns.

Today,most firms are rather sophisticated about gathering information.

________ have been described as "large social,economic,political and technological changes [that] are slow to form,and once in place,they influence us for some time-between seven and ten years,or longer.

Microenvironmental forces have been labeled as being "uncontrollable."

William rose rapidly in his organization and was the youngest CEO in the company's history.William would be characterized as a ________.

People vary in their attitudes toward society and react accordingly.________ are a major market for movies,music,surfing,and camping.

The movement by the U.S.population to the ________ has lessened the demand for warm clothing and home heating equipment and increased demand for air conditioning.

According to the information found in the social-cultural environment,with respect to views of others,________ are considered to be things that allow people who are alone to feel they are not (e.g. ,television,home video games,and Internet chat rooms).

According to the 2000 census,the U.S.population of 276.2 million was 72% white and ________ % African American.The remainder consisted of Hispanic Americans and other minorities.

The ________ regions of the world currently account for 76% of the world population and are growing almost four times faster than the populations of ________ regions.

According to principles found in database construction and usage,a "carpet bombing" mailing of a new offer is usually the most successful strategy.

The major responsibility for identifying significant marketplace changes falls to the ________.

Examples of ________ that were considered to be successful for toy retailers were Beanie Babies,Furbies,and Tickle Me Elmo dolls.