Question 1

Different strategies emphasise different ways to gain a competitive advantage.

Accepted Answer

A) True 
 B)False  True

Question 2

What is an organisational fit?

Accepted Answer

A) It refers to a firm using a highly centralised organisation structure in its early growth and effectively responding to the changes in the market. 
B) It is a fit between an organisation's marketing strategy and the needs of its target customers and the technological realities of the marketplace. 
C) It refers to a well-conceived foundation that permits effective implementation of a particular strategy. 
D) It is the fit between a business's competitive and marketing strategies and the organisational structures,processes and plans necessary to effectively implement them. 
A) It refers to a firm using a highly centralised organisation structure in its early growth and effectively responding to the changes in the market. 
B) It is a fit between an organisation's marketing strategy and the needs of its target customers and the technological realities of the marketplace. 
C) It refers to a well-conceived foundation that permits effective implementation of a particular strategy. 
D) It is the fit between a business's competitive and marketing strategies and the organisational structures,processes and plans necessary to effectively implement them. D

Question 3

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

Accepted Answer

A) True 
 B)False  False

Question 4

The functional form of organisation is the simplest and most bureaucratic design.

Accepted Answer

A) True 
 B)False

Question 5

Which global organisational type is especially appropriate when there is considerable variance across markets regarding product acceptance and marketing activities?

Accepted Answer

A) functional 
B) product 
C) area 
D) process 
A) functional 
B) product 
C) area 
D) process

Question 6

Service organisations that provide high levels of customer service as part of their product offering often need additional functional competencies because of the unique problems involved in delivering quality service.

Accepted Answer

A) True 
 B)False

Question 7

Write a short note on situation analysis.

Accepted Answer

Situation analysis is known as the 'home

Question 8

Marketing objectives are objectives that:

Accepted Answer

A) specify the changes in customer behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives 
B) specify the changes in competing firm behaviour and levels of advertising of various marketing program elements necessary to reach the product's financial objectives 
C) specify the changes in employee behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives 
D) All of the given answers are correct. 
A) specify the changes in customer behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives 
B) specify the changes in competing firm behaviour and levels of advertising of various marketing program elements necessary to reach the product's financial objectives 
C) specify the changes in employee behaviour and levels of performance of various marketing program elements necessary to reach the product's financial objectives 
D) All of the given answers are correct.

Question 9

The evaluation and reward systems for which strategy comprises high incentives based on sales and share growth?

Accepted Answer

A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor 
A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor

Question 10

Product management organisations:

Accepted Answer

A) rely primarily on hierarchical mechanisms for resolving conflicts across functional areas 
B) are characterised by decentralised decision-making while increasing the amount of product specialisation within the SBU 
C) are the most specialised type of organisation 
D) are the most common organisational form among entrepreneurial start-ups,including many dot-com companies 
A) rely primarily on hierarchical mechanisms for resolving conflicts across functional areas 
B) are characterised by decentralised decision-making while increasing the amount of product specialisation within the SBU 
C) are the most specialised type of organisation 
D) are the most common organisational form among entrepreneurial start-ups,including many dot-com companies

Question 11

A weakness typically associated with matrix structures is the dual reporting.

Accepted Answer

A) True 
 B)False

Question 12

Regardless of the form of worker self-management,all self-managing teams are based on this concept.

Accepted Answer

A) empowerment 
B) joint venture 
C) centralisation 
D) hierarchy 
A) empowerment 
B) joint venture 
C) centralisation 
D) hierarchy

Question 13

What does centralisation refer to?

Accepted Answer

A) the location of decision authority and control within an organisation's hierarchy 
B) the degree to which formal rules and standard policies and procedures govern decisions and working relationships 
C) the degree to which organisations emphasise the managing of business processes in contrast to functional areas 
D) the division of tasks and activities across positions within the organisational unit 
A) the location of decision authority and control within an organisation's hierarchy 
B) the degree to which formal rules and standard policies and procedures govern decisions and working relationships 
C) the degree to which organisations emphasise the managing of business processes in contrast to functional areas 
D) the division of tasks and activities across positions within the organisational unit

Question 14

The matrix form is the most:

Accepted Answer

A) bureaucratic type of organisation 
B) centralised type of organisation 
C) specialised type of organisation 
D) common type of organisation 
A) bureaucratic type of organisation 
B) centralised type of organisation 
C) specialised type of organisation 
D) common type of organisation

Question 15

Identify the simplest and most bureaucratic organisational design.

Accepted Answer

A) product management 
B) market management 
C) matrix 
D) functional 
A) product management 
B) market management 
C) matrix 
D) functional

Question 16

Explain the role of action plans in an annual marketing plan.

Accepted Answer

The action plan is the most crucial part

Question 17

Which of the following typically included in a situation analysis?

Accepted Answer

A) financial objectives 
B) marketing objectives 
C) sales forecast 
D) maintenance strategy 
A) financial objectives 
B) marketing objectives 
C) sales forecast 
D) maintenance strategy

Question 18

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Accepted Answer

A) action plans 
B) performance review 
C) objectives 
D) executive summary 
A) action plans 
B) performance review 
C) objectives 
D) executive summary

Question 19

US baked-goods company Pillsbury,which recently merged with General Mills,replaced its traditional marketing department with multiple discipline teams centred on a product group (pizza snacks).Each involves managers from marketing,sales and production.This is an example of a product management organisation.

Accepted Answer

A) True 
 B)False

Question 20

Key issues in an annual marketing plan:

Accepted Answer

A) Identify the main opportunities and threats to the product that the plan must deal with in the coming year. 
B) Summarise the overall strategic approach that will be used to meet the plan's objectives. 
C) Describe actions to be taken if specific threats or opportunities materialise during the planning period. 
D) Specify the goals to be accomplished in terms of sales volume,market share and profit. 
A) Identify the main opportunities and threats to the product that the plan must deal with in the coming year. 
B) Summarise the overall strategic approach that will be used to meet the plan's objectives. 
C) Describe actions to be taken if specific threats or opportunities materialise during the planning period. 
D) Specify the goals to be accomplished in terms of sales volume,market share and profit.

Different strategies emphasise different ways to gain a competitive advantage.

What is an organisational fit?

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

The functional form of organisation is the simplest and most bureaucratic design.

Which global organisational type is especially appropriate when there is considerable variance across markets regarding product acceptance and marketing activities?

Service organisations that provide high levels of customer service as part of their product offering often need additional functional competencies because of the unique problems involved in delivering quality service.

Write a short note on situation analysis.

Marketing objectives are objectives that:

The evaluation and reward systems for which strategy comprises high incentives based on sales and share growth?

Product management organisations:

A weakness typically associated with matrix structures is the dual reporting.

Regardless of the form of worker self-management,all self-managing teams are based on this concept.

What does centralisation refer to?

The matrix form is the most:

Identify the simplest and most bureaucratic organisational design.

Explain the role of action plans in an annual marketing plan.

Which of the following typically included in a situation analysis?

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Key issues in an annual marketing plan:

Market-Oriented Perspectives Underlie Successful Corporate,business,and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the New Economy

Measuring and Delivering Marketing Performance

Filters

Exam 12: Organizing and Planning for Effective Implementation

Different strategies emphasise different ways to gain a competitive advantage.

What is an organisational fit?

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

The functional form of organisation is the simplest and most bureaucratic design.

Which global organisational type is especially appropriate when there is considerable variance across markets regarding product acceptance and marketing activities?

Service organisations that provide high levels of customer service as part of their product offering often need additional functional competencies because of the unique problems involved in delivering quality service.

Write a short note on situation analysis.

Marketing objectives are objectives that:

The evaluation and reward systems for which strategy comprises high incentives based on sales and share growth?

Product management organisations:

A weakness typically associated with matrix structures is the dual reporting.

Regardless of the form of worker self-management,all self-managing teams are based on this concept.

What does centralisation refer to?

The matrix form is the most:

Identify the simplest and most bureaucratic organisational design.

Explain the role of action plans in an annual marketing plan.

Which of the following typically included in a situation analysis?

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Key issues in an annual marketing plan:

Market-Oriented Perspectives Underlie Successful Corporate,business,and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the New Economy

Measuring and Delivering Marketing Performance

Filters