Question 1

The executive summary in an annual marketing plan:

Accepted Answer

A) describes actions to be taken if specific threats or opportunities materialise during the planning period 
B) specifies the goals to be accomplished in terms of sales volume,market share and profit 
C) examines the past performance of the product and the elements of its marketing program such as distribution and promotion 
D) presents a short overview of the issues,objectives,strategy and actions incorporated in the plan and their expected outcomes for quick management review 
A) describes actions to be taken if specific threats or opportunities materialise during the planning period 
B) specifies the goals to be accomplished in terms of sales volume,market share and profit 
C) examines the past performance of the product and the elements of its marketing program such as distribution and promotion 
D) presents a short overview of the issues,objectives,strategy and actions incorporated in the plan and their expected outcomes for quick management review

Question 2

What represents the functional coordination and conflict resolution for the successful implementation of a low-cost defender strategy?

Accepted Answer

A) SBU will experience moderate levels of inter-functional conflict. 
B) SBU will perform best on ROI and cash flow dimensions when conflict resolution mechanisms are hierarchical. 
C) SBU will experience high levels of inter-functional conflict. 
D) SBU will perform best on volume and share-growth dimensions when participative resolution mechanisms are used. 
A) SBU will experience moderate levels of inter-functional conflict. 
B) SBU will perform best on ROI and cash flow dimensions when conflict resolution mechanisms are hierarchical. 
C) SBU will experience high levels of inter-functional conflict. 
D) SBU will perform best on volume and share-growth dimensions when participative resolution mechanisms are used.

Question 3

In 2003 Nokia was No.1 in mobile phone sales and technology but almost overnight global market changes saw it lose major global market share.Nokia met this challenge by reorganising their entire organisational business structure and associated strategies such that by 2006 they had successfully turned their mobile phone fortunes around.

Accepted Answer

A) True 
 B)False

Question 4

Which section of an annual marketing plan would contain plans to be implemented if specific threats or opportunities should occur during the planning period?

Accepted Answer

A) action plan 
B) marketing strategy 
C) profit-and-loss statement 
D) contingency plan 
A) action plan 
B) marketing strategy 
C) profit-and-loss statement 
D) contingency plan

Question 5

As opposed to the low levels of autonomy and independence afforded prospector business units,low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

Accepted Answer

A) True 
 B)False

Question 6

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

Accepted Answer

A) functional 
B) divisional 
C) matrix 
D) global 
A) functional 
B) divisional 
C) matrix 
D) global

Question 7

Which of the following relates to shared programs and synergy for a low-cost defender?

Accepted Answer

A) little synergy in areas central to differentiation-shared programs elsewhere 
B) relatively little synergy-few shared programs 
C) no synergy-no shared programs 
D) high level of synergy and shared programs 
A) little synergy in areas central to differentiation-shared programs elsewhere 
B) relatively little synergy-few shared programs 
C) no synergy-no shared programs 
D) high level of synergy and shared programs

Question 8

Small firms do not need to make a written marketing plan.

Accepted Answer

A) True 
 B)False

Question 9

Identify the statement that relates to the market management organisation.

Accepted Answer

A) A product manager has overall responsibility for planning and implementing a national marketing program for the product. 
B) This form is the least bureaucratic or centralised and the most specialised type of organisation. 
C) This is particularly suitable for a business facing an extremely complex and uncertain environment. 
D) It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm. 
A) A product manager has overall responsibility for planning and implementing a national marketing program for the product. 
B) This form is the least bureaucratic or centralised and the most specialised type of organisation. 
C) This is particularly suitable for a business facing an extremely complex and uncertain environment. 
D) It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm.

Question 10

Prospector business units and their marketing departments are likely to perform better when:

Accepted Answer

A) The decision-making authority is centralised. 
B) Rigid rules and policies dominate managerial discretion. 
C) There is a high degree of formalisation. 
D) There are more specialists present. 
A) The decision-making authority is centralised. 
B) Rigid rules and policies dominate managerial discretion. 
C) There is a high degree of formalisation. 
D) There are more specialists present.

Question 11

A functional structure is likely to be appropriate when:

Accepted Answer

A) Customers all tend to use a narrow range of goods or services to satisfy similar needs. 
B) Customer segments use goods or services in different ways. 
C) Customers are highly educated and know exactly what they are looking for. 
D) Customers are geographically spread in different locations. 
A) Customers all tend to use a narrow range of goods or services to satisfy similar needs. 
B) Customer segments use goods or services in different ways. 
C) Customers are highly educated and know exactly what they are looking for. 
D) Customers are geographically spread in different locations.

Question 12

SBU autonomy level is moderate in which business strategy?

Accepted Answer

A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor 
A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor

The executive summary in an annual marketing plan:

What represents the functional coordination and conflict resolution for the successful implementation of a low-cost defender strategy?

Which section of an annual marketing plan would contain plans to be implemented if specific threats or opportunities should occur during the planning period?

As opposed to the low levels of autonomy and independence afforded prospector business units,low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

Which of the following relates to shared programs and synergy for a low-cost defender?

Small firms do not need to make a written marketing plan.

Identify the statement that relates to the market management organisation.

Prospector business units and their marketing departments are likely to perform better when:

A functional structure is likely to be appropriate when:

SBU autonomy level is moderate in which business strategy?

Market-Oriented Perspectives Underlie Successful Corporate,business,and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the New Economy

Measuring and Delivering Marketing Performance

Filters

Exam 12: Organizing and Planning for Effective Implementation

The executive summary in an annual marketing plan:

What represents the functional coordination and conflict resolution for the successful implementation of a low-cost defender strategy?

Which section of an annual marketing plan would contain plans to be implemented if specific threats or opportunities should occur during the planning period?

As opposed to the low levels of autonomy and independence afforded prospector business units,low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

Which of the following relates to shared programs and synergy for a low-cost defender?

Small firms do not need to make a written marketing plan.

Identify the statement that relates to the market management organisation.

Prospector business units and their marketing departments are likely to perform better when:

A functional structure is likely to be appropriate when:

SBU autonomy level is moderate in which business strategy?

Market-Oriented Perspectives Underlie Successful Corporate,business,and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the New Economy

Measuring and Delivering Marketing Performance

Filters