Exam 19: Buildign an Effective Marketing Plan

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

The Situation Analysis section of a marketing plan is a snapshot to answer the question,

A unique aspect of Paradise Kitchens' packaging is that

When space permits,the Pricing Strategy section of a marketing plan would include a

The three key elements of the Promotion Strategy section in the Paradise Kitchens marketing plan include

The format for a marketing plan for an organization depends on the following: (1)__________; (2)the kind and complexity of the organization; and (3)the industry.

The Paradise Kitchens chart in the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: Director of Operations,Vice President of Marketing,__________,and Director of Sales.

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Which of the following statements regarding marketing and business plans is most accurate?

The Paradise Kitchens chart for the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: __________,Vice President of Marketing,Director of Finance and Administration,and Director of Sales.

Which of the following statements regarding visuals is most accurate?

The target audience and purpose affect the format of a business or marketing plan.For example,an element such as the level of detail should reflect __________.

It is helpful to use A-level (the first level)and B-level (the second level)headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

The Target Markets section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.

The three key elements of the Product Strategy section in the Paradise Kitchens marketing plan include

Paradise Kitchens uses external secondary data to reinforce its position that there is a growing trend in the consumption of Mexican foods among U.S.households.According to its marketing plan,Mexican foods,such as burritos,enchiladas,and tacos,are consumed in approximately __________ of American households.

In which section of a marketing plan would you most likely expect to see a chart?

Which of the following did Paradise Kitchens considered a Threat?

The single most important section of the marketing plan (usually only two pages long)that "sells" the plan to readers is called the __________.

Paradise Kitchens used external secondary data to provide evidence that there is a growing trend in frozen prepared foods.According to its marketing plan,prepared frozen meals accounted for __________ of the total frozen food market.