Question 1

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Accepted Answer

A) 20 
B) 25 
C) 30 
D) 40 
E) 50 
A) 20 
B) 25 
C) 30 
D) 40 
E) 50 D

Question 2

Products organizations buy that assist in providing other products for resale are referred to as __________.

Accepted Answer

A) reseller goods 
B) wholesale goods 
C) business products 
D) ancillary products 
E) retail products 
A) reseller goods 
B) wholesale goods 
C) business products 
D) ancillary products 
E) retail products C

Question 3

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A) three main steps: research,production,and distribution. 
B) four distinct steps: research,evaluation,production,and distribution. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new product strategy development to commercialization. 
E) three phases: planning,implementation,and evaluation. 
A) three main steps: research,production,and distribution. 
B) four distinct steps: research,evaluation,production,and distribution. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new product strategy development to commercialization. 
E) three phases: planning,implementation,and evaluation. D

Question 4

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol. 
A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol.

Question 5

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Accepted Answer

A) poor product quality 
B) encountering groupthink in task force and committee meetings 
C) poor execution of the marketing mix 
D) bad timing 
E) incomplete market and product protocol 
A) poor product quality 
B) encountering groupthink in task force and committee meetings 
C) poor execution of the marketing mix 
D) bad timing 
E) incomplete market and product protocol

Question 6

Business products are also referred to as __________ products.

Accepted Answer

A) B2B products 
B) B2C products 
C) B4B products 
D) BOB products 
E) B4C products 
A) B2B products 
B) B2C products 
C) B4B products 
D) BOB products 
E) B4C products

Question 7

Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

Accepted Answer

A) services 
B) perishable goods 
C) durable goods 
D) disposable goods 
E) nondurable goods 
A) services 
B) perishable goods 
C) durable goods 
D) disposable goods 
E) nondurable goods

Question 8

A product that requires no new behaviors be learned by consumers is a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) product transformation. 
E) concurrent innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) product transformation. 
E) concurrent innovation.

Question 9

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

Accepted Answer

A) 33% 
B) 67% 
C) 100% 
D) 125% 
E) 133% 
A) 33% 
B) 67% 
C) 100% 
D) 125% 
E) 133%

Question 10

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Accepted Answer

A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials 
A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials

Question 11

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) excess inventory. 
A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) excess inventory.

Question 12

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Accepted Answer

A) commercialization process 
B) SWOT process 
C) new-product process 
D) business prospect development cycle 
E) opportunity stage gate sequence 
A) commercialization process 
B) SWOT process 
C) new-product process 
D) business prospect development cycle 
E) opportunity stage gate sequence

Question 13

Screening and evaluation refers to the stage of the new-product process

Accepted Answer

A) at which prospective customers are exposed to new product prototypes for the first time. 
B) at which new product concepts that have been found viable are converted into actual prototypes. 
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E) where consumers evaluate a new product's performance in an actual-use situation. 
A) at which prospective customers are exposed to new product prototypes for the first time. 
B) at which new product concepts that have been found viable are converted into actual prototypes. 
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E) where consumers evaluate a new product's performance in an actual-use situation.

Question 14

The new-product process refers to

Accepted Answer

A) the informal process of "brain storming" to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. 
A) the informal process of "brain storming" to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

Question 15

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Accepted Answer

A) an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others 
B) too little market attractiveness-the growth in the snacks market is declining 
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores 
D) poor product quality-the chips were not the same size 
E) incomplete market and product protocol-the brand name "Fingos" did not get consumers excited 
A) an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others 
B) too little market attractiveness-the growth in the snacks market is declining 
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores 
D) poor product quality-the chips were not the same size 
E) incomplete market and product protocol-the brand name "Fingos" did not get consumers excited

Question 16

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

Accepted Answer

A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They never use off-peak pricing. 
E) They are all equipment-based services. 
A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They never use off-peak pricing. 
E) They are all equipment-based services.

Question 17

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization 
A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization

Question 18

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Accepted Answer

A) not listening to the "voice of the consumer." 
B) encountering "groupthink" in meetings. 
C) skipping stages in the new-product process. 
D) not learning critical takeaway lessons from earlier failures. 
E) avoiding the "NIH problem." 
A) not listening to the "voice of the consumer." 
B) encountering "groupthink" in meetings. 
C) skipping stages in the new-product process. 
D) not learning critical takeaway lessons from earlier failures. 
E) avoiding the "NIH problem."

Question 19

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Accepted Answer

A) business analysis 
B) market testing 
C) screening and evaluation 
D) commercialization 
E) business analysis. 
A) business analysis 
B) market testing 
C) screening and evaluation 
D) commercialization 
E) business analysis.

Question 20

Among business products,support products include installations such as

Accepted Answer

A) convenience products. 
B) buildings and fixed equipment. 
C) tools and office equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services. 
A) convenience products. 
B) buildings and fixed equipment. 
C) tools and office equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services.

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Products organizations buy that assist in providing other products for resale are referred to as __________.

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Business products are also referred to as __________ products.

Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

A product that requires no new behaviors be learned by consumers is a

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

The type of business products known as support products includes installations,industrial services,supplies,and __________.

A situation that occurs when a service provider is available but there is no demand is referred to as

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Screening and evaluation refers to the stage of the new-product process

The new-product process refers to

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Among business products,support products include installations such as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Products organizations buy that assist in providing other products for resale are referred to as __________.

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Business products are also referred to as __________ products.

Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

A product that requires no new behaviors be learned by consumers is a

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

The type of business products known as support products includes installations,industrial services,supplies,and __________.

A situation that occurs when a service provider is available but there is no demand is referred to as

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Screening and evaluation refers to the stage of the new-product process

The new-product process refers to

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Among business products,support products include installations such as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters