Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience
Exam 1: Introduction: What Is Economics163 Questions
Exam 2: The Key Principles of Economics199 Questions
Exam 3: Exchange and Markets136 Questions
Exam 4: Demand, supply, and Market Equilibrium280 Questions
Exam 5: Elasticity: a Measure of Responsiveness173 Questions
Exam 6: Market Efficiency and Government Intervention120 Questions
Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience116 Questions
Exam 8: Production Technology and Cost163 Questions
Exam 9: Perfect Competition165 Questions
Exam 10: Monopoly and Price Discrimination128 Questions
Exam 11: Market Entry and Monopolistic Competition114 Questions
Exam 12: Oligopoly and Strategic Behavior125 Questions
Exam 13: Controlling Market Power: Antitrust and Regulation84 Questions
Exam 14: Imperfect Information: Adverse Selection and Moral Hazard98 Questions
Exam 15: Public Goods and Public Choice97 Questions
Exam 16: External Costs and Environmental Policy109 Questions
Exam 17: The Labor Market and the Distribution of Income178 Questions
Exam 18: International Trade and Public Policy229 Questions
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Utility is not easy to measure and quantify.
Free
(True/False)
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Correct Answer:
True
If the marginal utility per dollar is not the same for each good,the consumer could ________ her utility by spending ________ on goods for which the marginal utility per dollar is higher.
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(Multiple Choice)
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Correct Answer:
A
Table 7.3
-Refer to Table 7.3.For the consumer whose preferences are depicted,the marginal utility of the fifth movie is:

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(Multiple Choice)
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Correct Answer:
D
The satisfaction experienced from consuming a good or service is referred to as:
(Multiple Choice)
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The income effect helps explain the shape of a consumer's demand curve.
(True/False)
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When the price of a good falls,the ratio of the marginal utility of that good divided by its price ________ and as a result,consumers purchase ________ of that good.
(Multiple Choice)
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-Refer to Figure 7.1.The marginal utility of the second movie rental is:

(Multiple Choice)
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-Refer to Figure 7.2.The marginal utility of the first video game rental is:

(Multiple Choice)
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-Refer to Figure 7.3.The total utility from consuming 2 slices of pie is:

(Multiple Choice)
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As an individual consumes more of a good,total utility increases and marginal utility decreases.
(True/False)
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Brandon eats four tacos a on a Sunday night but admits each slice of pizza doesn't taste as delicious as the previous one.This suggests that for Brandon:
(Multiple Choice)
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If marginal utility is positive consuming an additional unit of a product will cause total utility to decline.
(True/False)
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An increase in price would generate substitution and income effects that decrease the quantity demanded of a particular good.
(True/False)
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Table 7.4
-Table 7.4 shows how the total utility that Zach derives from eating candy bars changes as he consumes more and more candy bars each day.Fill in the table.Do the numbers in the table support the law of diminishing marginal utility? Explain.

(Essay)
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Recall the application about a revenue-neutral gasoline tax,how would a simultaneous increase in the gasoline tax a decrease in the income tax effect gasoline consumption?
(Multiple Choice)
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The law of diminishing marginal utility implies that demand curves will be upward-sloping.
(True/False)
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Table 7.1
-Refer to Table 7.1.The marginal utility of the third cup of coffee per day is:


(Multiple Choice)
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Neuron activity in the insula represents the dollar cost of buying a product.Although the mechanism that calibrates the insula has so far been elusive,we do know that the ________ the price of a product,the ________ the insula activity.
(Multiple Choice)
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