Question 1

Company growth through diversification involves offering modified or new products to the company's current markets.

Accepted Answer

A) True 
 B)False

Question 2

What is a marketing strategy? How do marketing strategies help firms?

Accepted Answer

Marketing strategy refers to the marketi

Question 3

In a SWOT analysis, which of the following would be considered a strength?

Accepted Answer

A)  industry trends 
B)  technological shifts 
C)  environmental demands 
D)  performance challenges 
E)  internal capabilities 
A)  industry trends 
B)  technological shifts 
C)  environmental demands 
D)  performance challenges 
E)  internal capabilities

Question 4

What is a business portfolio? What are the steps involved in business portfolio planning?

Accepted Answer

A business portfolio is the collection o

Question 5

According to the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.

Accepted Answer

A)  relative market share 
B)  product development 
C)  market diversification 
D)  product attribute 
E)  market segmentation 
A)  relative market share 
B)  product development 
C)  market diversification 
D)  product attribute 
E)  market segmentation

Question 6

What is SWOT analysis?

Accepted Answer

SWOT analysis is an overall ev

Question 7

A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of ________.

Accepted Answer

A)  product development 
B)  market development 
C)  market penetration 
D)  diversification 
E)  product differentiation 
A)  product development 
B)  market development 
C)  market penetration 
D)  diversification 
E)  product differentiation

Company growth through diversification involves offering modified or new products to the company's current markets.

What is a marketing strategy? How do marketing strategies help firms?

In a SWOT analysis, which of the following would be considered a strength?

What is a business portfolio? What are the steps involved in business portfolio planning?

According to the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.

What is SWOT analysis?

A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of ________.

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

Company growth through diversification involves offering modified or new products to the company's current markets.

What is a marketing strategy? How do marketing strategies help firms?

In a SWOT analysis, which of the following would be considered a strength?

What is a business portfolio? What are the steps involved in business portfolio planning?

According to the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.

What is SWOT analysis?

A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of ________.

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters