Exam 11: Pricing Strategies: Additional Considerations

________ occurs when a seller states price savings that are not actually available to consumers.

Which of the following is a price adjustment strategy?

Solar Tanning Salon prices tanning sessions at $25 per visit. It also offers seasonal passes for $175 that allow the customer to visit the salon multiple times in a year. This is an example of a ________.

Explain the factors involved in setting international pricing.

Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs?

Big Mike's Health Food Store sells nutritional energy foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.

A number of top fashion-modeling agencies would most likely be charged with ________ for jointly determining what commissions they charge for models.

How might a consumer view a price cut?

Which of the following is NOT a cue to consumers about whether a price is high or low?

Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?

Consumers who have no past experience with a product are more likely to judge it by its price.

A(n) ________ refers to promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way.

A seasonal discount is a price reduction to buyers who buy merchandise while the products are in season.

Questions a company should consider if a competitor initiates a price change include all of the following EXCEPT ________.

Using ________ pricing, companies are able to turn their trash into cash, allowing them to make the price of their main product more competitive.

For what types of products might marketers use market-skimming pricing?

Refer to the scenario below to answer the following question(s). Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery. Charles Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly. -Noticing that themed envelopes aren't selling well, Charles Payton decides to offer customers a special "letter writing" kit. He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual items is $8. Which of the following pricing strategies is he using?

A movie theater offers a reduced price for an afternoon showing of a film. This type of pricing is ________ pricing.

In addition to its customary services, On the Spot, a moving company, also sells the boxes and padding that are used when moving household furniture. This is an example of customer-segmented pricing.

Thinking Cap Corp. prices its various cap designs at different price levels, ranging from $2.05 to $5.95. This is an example of optional product pricing.