Question 1

In product line pricing, price steps should account for differences in customer perceptions of the value of different features.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Accepted Answer

A)  product line pricing 
B)  product bundle pricing 
C)  optional product pricing 
D)  by-product pricing 
E)  captive product pricing 
A)  product line pricing 
B)  product bundle pricing 
C)  optional product pricing 
D)  by-product pricing 
E)  captive product pricing

Question 3

Which of the following is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price?

Accepted Answer

A)  captive product pricing 
B)  psychological pricing 
C)  by-product pricing 
D)  promotional pricing 
E)  international pricing 
A)  captive product pricing 
B)  psychological pricing 
C)  by-product pricing 
D)  promotional pricing 
E)  international pricing

Question 4

Shoe Trends, a company that manufactures formal shoes for men and women, offers to give its customers $10 for an old pair of shoes when they buy a new pair. In essence, they're reducing the price of the new shoes by $10. What is this type of price adjustment called?

Accepted Answer

A)  functional discount 
B)  captive product pricing 
C)  seasonal discount 
D)  trade-in allowance 
E)  by-product pricing 
A)  functional discount 
B)  captive product pricing 
C)  seasonal discount 
D)  trade-in allowance 
E)  by-product pricing

Question 5

Beach Heaven uses two-part pricing for its holiday resort charges. Because this is a service, the price is broken into a fixed fee for the room plus a(n) ________ usage rate for activities, including kite-sailing and child care.

Accepted Answer

A)  fixed 
B)  variable 
C)  standard 
D)  market 
E)  optional 
A)  fixed 
B)  variable 
C)  standard 
D)  market 
E)  optional

Question 6

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?

Accepted Answer

A)  inclusive product pricing 
B)  exclusive product pricing 
C)  by-product pricing 
D)  product bundle pricing 
E)  optional-product pricing 
A)  inclusive product pricing 
B)  exclusive product pricing 
C)  by-product pricing 
D)  product bundle pricing 
E)  optional-product pricing

Question 7

Which of the following is true of price changes?

Accepted Answer

A)  Over-demand leads to companies initiating price cuts. 
B)  Changes in price do not affect a brand's image. 
C)  Customer reaction to price changes is not as important as competitor reaction. 
D)  A drop in price can adversely affect how consumers view the brand. 
E)  Excess capacity is a factor that causes increases in price. 
A)  Over-demand leads to companies initiating price cuts. 
B)  Changes in price do not affect a brand's image. 
C)  Customer reaction to price changes is not as important as competitor reaction. 
D)  A drop in price can adversely affect how consumers view the brand. 
E)  Excess capacity is a factor that causes increases in price.

Question 8

When using product bundle pricing, sellers combine several of their products and offer the bundle at an increased price for increased profit.

Accepted Answer

A) True 
 B)False

In product line pricing, price steps should account for differences in customer perceptions of the value of different features.

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Which of the following is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price?

Shoe Trends, a company that manufactures formal shoes for men and women, offers to give its customers $10 for an old pair of shoes when they buy a new pair. In essence, they're reducing the price of the new shoes by $10. What is this type of price adjustment called?

Beach Heaven uses two-part pricing for its holiday resort charges. Because this is a service, the price is broken into a fixed fee for the room plus a(n) ________ usage rate for activities, including kite-sailing and child care.

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?

Which of the following is true of price changes?

When using product bundle pricing, sellers combine several of their products and offer the bundle at an increased price for increased profit.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 11: Pricing Strategies: Additional Considerations

In product line pricing, price steps should account for differences in customer perceptions of the value of different features.

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Which of the following is a price adjustment strategy that considers how a customer's perception of a product is influenced by its price?

Shoe Trends, a company that manufactures formal shoes for men and women, offers to give its customers $10 for an old pair of shoes when they buy a new pair. In essence, they're reducing the price of the new shoes by $10. What is this type of price adjustment called?

Beach Heaven uses two-part pricing for its holiday resort charges. Because this is a service, the price is broken into a fixed fee for the room plus a(n) ________ usage rate for activities, including kite-sailing and child care.

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?

Which of the following is true of price changes?

When using product bundle pricing, sellers combine several of their products and offer the bundle at an increased price for increased profit.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters