Exam 5: Strategic Prospecting and Preparing for Sales Dialogue

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Which of the following is a major advantage that the advertising inquiry method of obtaining leads has over outbound telephone inquiries?

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______________is a process designed to identify, qualify, and prioritize sales opportunities, whether they represent potential new customers or opportunities to generate additional business from existing customers.

(Short Answer)
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Cold calling is one of the most successful forms of prospecting.

(True/False)
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What is the goal of strategic prospecting?

(Multiple Choice)
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Which the following best describes the process of strategic prospecting?

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Which of the following describes a common reason why salespeople dislike prospecting?

(Multiple Choice)
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The salespersons plan for gathering qualified prospects is referred to as a _______________________.

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A strategic prospecting plan should include all of the following except?

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Natalie has been a salesperson for the past two years. A big part of her job as prospecting, yet she doesn't seem to have a good idea of how her prospecting methods are working. Natalie should develop a:

(Multiple Choice)
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Even when dealing with a buying team, the salesperson should focus his/her attention on one person to improve communication.

(True/False)
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Which of the following forms/sources of prospecting is probably least productive?

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Jim is a salesperson for XYZ company and is trying to expand his business into a new city. In a case like Jim's, networking is good method for generating leads.

(True/False)
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The sales person's act of searching out, collecting, and analyzing information to determine the likelihood of the lead being a good candidate for making a sale is called _________________ the sales lead.

(Short Answer)
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A tracking system is important to prospecting, but not part of the strategic prospecting plan.

(True/False)
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Which of the following sequences related to prospecting is accurate?

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The part of the strategic processing plan necessary for effectively evaluating the relative success of the plan is referred to as the ________ system.

(Short Answer)
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One of the reasons salespeople dislike prospecting is fear of rejection.

(True/False)
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With the exception of cold calling, a salesperson should always know the contacts name before making the sales call.

(True/False)
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_____________is a graphical representation of the trust-based sales process and strategic sales prospecting process in the form of a funnel.

(Short Answer)
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Susan is a salesperson for ABC company and has trouble prospecting effectively. Approximately 70% of the leads she contacts don't have any influence in the purchase decision process. Sandy is most likely having trouble

(Multiple Choice)
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