Exam 5: Strategic Prospecting and Preparing for Sales Dialogue

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Although the salesperson will be dealing with the contact, it is extremely important for the salesperson to gain some information on the contact's company prior to making the sales call.

(True/False)
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Leads that meet or exceed screening criteria established by the salesperson or the sales organization are called what?

(Multiple Choice)
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Once salespeople have qualified their prospects, they should:

(Multiple Choice)
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It is possible to buy a customized list of leads.

(True/False)
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A prospecting plan should include specific objectives for numbers of new prospects in specified time periods.

(True/False)
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The prospecting method in which salespeople's customers or prospects give them leads is called what?

(Multiple Choice)
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Organizations or individuals who might potentially purchase the product or service a salesperson offers are called ______________.

(Short Answer)
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With respect to prospecting, which of the following statements is untrue?

(Multiple Choice)
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Karen is a salesperson for a large industrial equipment company. Most of her existing and potential customers are geographically dispersed across North America. Which of the following would probably be her best method of prospecting?

(Multiple Choice)
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Salespeople need to spend some time prospecting on a regular basis because there's typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status.

(True/False)
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_______________refers to contacting the sales lead unannounced and with little or no information about the lead.

(Short Answer)
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Which of the following represents precall information about the prospective buyer that the salesperson may wish to obtain?

(Multiple Choice)
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Which of the following is not one of the common secondary lead sources?

(Multiple Choice)
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The person who controls the flow of information between the salesperson and the contact is called the gatekeeper.

(True/False)
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Susan is a well known influential person who is able to help salespeople prospect and gain leads. In this context, Susan is referred to as a __________________.

(Short Answer)
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Salespeople need to set sales goals, but they don't need to set prospecting goals.

(True/False)
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Good salespeople don't need to prospect.

(True/False)
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Suppose you are a salesperson and are about to begin prospecting. Which of the following things should you keep in mind?

(Multiple Choice)
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Most buyers will readily welcome salespeople involved in cold canvassing.

(True/False)
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Many organizations use both inbound and outbound telemarketing to generate leads.

(True/False)
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