Exam 13: Managing Demand and Capacity
Exam 1: Introduction to Services62 Questions
Exam 2: Conceptual Framework of the Book: the Gaps Model of Service Quality68 Questions
Exam 3: Customer Expectations of Service65 Questions
Exam 4: Customer Perceptions of Service65 Questions
Exam 5: Listening to Customers Through Research65 Questions
Exam 6: Building Customer Relationships65 Questions
Exam 7: Service Recovery67 Questions
Exam 8: Service Innovation and Design64 Questions
Exam 9: Customer-Defined Service Standards64 Questions
Exam 10: Physical Evidence and the Servicescape64 Questions
Exam 11: Employees Roles in Service65 Questions
Exam 12: Customers Roles in Service65 Questions
Exam 13: Managing Demand and Capacity65 Questions
Exam 14: Integrated Service Marketing Communications66 Questions
Exam 15: Pricing of Services66 Questions
Exam 16: The Financial and Economic Impact of Service56 Questions
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In a dentist's office,the wait will seem longer for a patient who is anxious than for a patient who is calm and relaxed.
Free
(True/False)
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Correct Answer:
True
The lack of inventory capability in services is due to which of the following characteristics of services?
Free
(Multiple Choice)
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Correct Answer:
C
Which of the following is NOT a risk associated with the use of yield management?
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(Multiple Choice)
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Correct Answer:
E
Traditional yield management strategies are most appropriate when:
(Multiple Choice)
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Which of the following service businesses is LEAST likely to experience wide fluctuations in demand over time?
(Multiple Choice)
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The appliance store told the home owner that it would deliver her new stove on Monday between 4 p.m.and 5 p.m.The appliance store is using which of the following waiting line strategies?
(Multiple Choice)
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A service firm is underutilizing its labor,equipment and facilities when:
(Multiple Choice)
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The primary constraint on service production for a popular,well-established theater company that annually presents a series of musical comedies is:
(Multiple Choice)
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When a service firm's resources are fully employed,but not overused; and customers are receiving quality service in a timely manner,the firm is operating _____ capacity.
(Multiple Choice)
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Which of the following is NOT a base for differentiating waiting customers?
(Multiple Choice)
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When determining its demand capacity,a service provider should not consider random demand fluctuations.
(True/False)
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A service firm's yield can be raised by increasing capacity used or by decreasing price.
(True/False)
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The marketing department at a well-known university has 11 full-time faculty members and 3 part-time faculty members.There are more than 400 marketing majors at this university.The primary constraint for offering a course in mobile marketing would more than likely be:
(Multiple Choice)
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Which of the following factors in managing demand and capacity does NOT lead to provider gap 3,failure to deliver what was designed and specified?
(Multiple Choice)
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Emergency room employees select and see patients in an order based on the patients' need for treatment.Victims who have life-threatening injuries are seen ahead of those with minor complaints like an ingrown toenail or a case of poison ivy.Emergency rooms differentiate their waiting customers on the basis of:
(Multiple Choice)
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A dental office that provides patients a variety of magazines to read and TV to watch while they are waiting is using which of the following waiting line strategies?
(Multiple Choice)
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The primary constraint on service production for a lawyer is:
(Multiple Choice)
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A hotel that has 300 rooms charges a rate of $150 per night Monday through Thursday.During this period of peak demand,the hotel operates at 100 percent capacity.On weekends (Friday through Sunday),the hotel discounts half of its rooms at a rate of $100 per night while the remaining rooms are still priced at $150 per night.Calculate the hotel's yield for a Saturday night,if it fills 50 percent of the $150 rooms and sells all of the $100 rooms.
(Multiple Choice)
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Peak demand regularly exceeds capacity in all of the following service businesses EXCEPT:
(Multiple Choice)
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Hewlett-Packard uses FedEx to handle all of its fulfillment orders from its retail web site.Once an order is placed at the HP web site,it is automatically transmitted to FedEx's Memphis headquarters.Orders are packaged at FedEx's warehouse and shipped by FedEx to the HP customer.This arrangement was set up as a solution to problems with distribution capacity that HP experienced prior to the implementation of this arrangement.Which strategy is HP using to adjust capacity to match demand?
(Multiple Choice)
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