Exam 8: Data Collection Methods

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Biases in interviews can be situational in terms of:

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D

Though demographic information can be sought either at the beginning or at the end of the questionnaire,information of a very private and personal nature such as income,state of health,and so on,if considered necessary for the survey,should be asked at the beginning of the questionnaire,rather than the end.

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The biggest disadvantage of secondary data is:

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The sequence of questions in the questionnaire should be such that the respondent is led from questions of a general nature to those that are more specific.

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"Boy,the work you do must be really boring;let me hear how you experience it." This question is:

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"To what extent would you say you are happy?"

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The sequence of questions in the questionnaire should be such that the respondent is led from questions that are relatively easy to answer to those that are progressively more difficult.

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A thematic apperception test,an inkblot test and word association techniques are all examples of:

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The advantage of seeking secondary data sources is savings in time and costs of acquiring information.

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An advantage of face-to-face interviews is that the respondents can terminate the interview at any time.

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A proper introduction of a questionnaire that clearly discloses the hypotheses of the study is absolutely necessary.

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Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequence of questions to be asked of the respondent.

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Which of the following is not a source of primary data?

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The sequence of questions in the questionnaire should be such that you end with questions that respondents refuse to answer.

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Structured interviews are those conducted when it is known at the outset what information is needed.

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"Do you think there is a good market for the product and that it will sell well?" This question is:

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A disadvantage of electronic questionnaires is that this way of surveying is relatively expensive.

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The way questions are sequenced could also introduce certain biases,frequently referred to as the ordering effects.

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The Delphi Technique is a forecasting method that uses a cautiously selected panel of experts in a systematic,interactive manner.

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What is not an advantage of observation as a research method?

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