Exam 10: Pricing Products: Understanding and Capturing Customer Value

Amos sells organically grown produce.Often he will trade some of his produce for dairy products produced by other farmers.The sum of the values exchanged for the produce is the ________.

In industrial markets,________ typically has the final say in setting the pricing objectives and policies of a company.

When companies de-emphasize price and use other marketing mix tools in their marketing campaigns,they are focused on being more competitive through ________.

A company should set prices that will allow ________ to receive a fair profit.

What has the Internet done for price comparisons?

Explain the strategy of high-low pricing.

________ pricing involves setting prices based on the costs for producing,distributing,and selling the product plus a fair rate of return for the company's efforts and risks.

Buyers are less price sensitive in all of the following situations EXCEPT ________.

Price setting is usually determined by ________ in small companies.

Explain the concept of a price floor.

Explain the strategy of good-value pricing.

If Canon Camera Company follows a high-price,high-margin strategy,what will competitors such as Nikon,Minolta,and Pentax most likely do?

Which of the following is a reason why markup pricing is NOT practical?

Target profit pricing uses the concept of a(n)________,which shows the total cost and total revenue expected at different sales volume levels.

Some companies have adopted a(n)________ strategy,offering just the right combination of quality and good service at a fair price.

The simplest pricing method is ________.

Identify and describe the internal factors affecting a firm's pricing decisions.

Value-based pricing is the reverse process of ________.

Value-based pricing is the reverse of cost-based pricing.

If demand changes greatly with a small change in price,we say the demand is ________.