Question 1

Most companies adjust their basic prices to account for various customer differences and changing situations.

Accepted Answer

A) True 
 B)False

Question 2

Zone pricing involves the customers paying for the shipping if they live outside the zone where the company is located.

Accepted Answer

A) True 
 B)False

Question 3

Compare the practices of price fixing and predatory pricing,explaining why each is prohibited by law.

Accepted Answer

Two major areas of concern are price fix

Question 4

When sellers set prices after talking to competitors and engaging in collusion,they are involved in ________.

Accepted Answer

A)  predatory pricing 
B)  discriminatory pricing 
C)  price fixing 
D)  skimming pricing 
E)  penetration pricing 
A)  predatory pricing 
B)  discriminatory pricing 
C)  price fixing 
D)  skimming pricing 
E)  penetration pricing

Question 5

Why is predatory pricing considered illegal?

Accepted Answer

Predatory pricing works agains

Question 6

When product managers at Giant make decisions about which types of bicycle seats,handle bars,and saddlebags to offer customers on their bikes,they are engaged in ________.

Accepted Answer

A)  product line pricing 
B)  optional product pricing 
C)  captive product pricing 
D)  by-product pricing 
E)  cost-based pricing 
A)  product line pricing 
B)  optional product pricing 
C)  captive product pricing 
D)  by-product pricing 
E)  cost-based pricing

Question 7

Typically,producers who use captive-product pricing set the price of the main product ________ and set ________ on the supplies necessary to use the product.

Accepted Answer

A)  low; low markups 
B)  high; low markups 
C)  low; high markups 
D)  high; high markups 
E)  moderately; moderate markups 
A)  low; low markups 
B)  high; low markups 
C)  low; high markups 
D)  high; high markups 
E)  moderately; moderate markups

Question 8

Pricing is often difficult because various products have related demand and costs,and they face different degrees of competition.

Accepted Answer

A) True 
 B)False

Question 9

When a company charges the same rate to ship a product anywhere in Asia,it is using which form of geographic pricing?

Accepted Answer

A)  FOB delivered 
B)  FOB factory 
C)  FOB origin 
D)  uniform-delivered 
E)  basing-point 
A)  FOB delivered 
B)  FOB factory 
C)  FOB origin 
D)  uniform-delivered 
E)  basing-point

Question 10

Casual Kids sells its catalog items FOB-origin pricing.Who pays the freight charges?

Accepted Answer

The custom

Most companies adjust their basic prices to account for various customer differences and changing situations.

Zone pricing involves the customers paying for the shipping if they live outside the zone where the company is located.

Compare the practices of price fixing and predatory pricing,explaining why each is prohibited by law.

When sellers set prices after talking to competitors and engaging in collusion,they are involved in ________.

Why is predatory pricing considered illegal?

When product managers at Giant make decisions about which types of bicycle seats,handle bars,and saddlebags to offer customers on their bikes,they are engaged in ________.

Typically,producers who use captive-product pricing set the price of the main product and set on the supplies necessary to use the product.

Pricing is often difficult because various products have related demand and costs,and they face different degrees of competition.

When a company charges the same rate to ship a product anywhere in Asia,it is using which form of geographic pricing?

Casual Kids sells its catalog items FOB-origin pricing.Who pays the freight charges?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 11: Pricing Products: Pricing Strategies

Most companies adjust their basic prices to account for various customer differences and changing situations.

Zone pricing involves the customers paying for the shipping if they live outside the zone where the company is located.

Compare the practices of price fixing and predatory pricing,explaining why each is prohibited by law.

When sellers set prices after talking to competitors and engaging in collusion,they are involved in ________.

Why is predatory pricing considered illegal?

When product managers at Giant make decisions about which types of bicycle seats,handle bars,and saddlebags to offer customers on their bikes,they are engaged in ________.

Typically,producers who use captive-product pricing set the price of the main product ________ and set ________ on the supplies necessary to use the product.

Pricing is often difficult because various products have related demand and costs,and they face different degrees of competition.

When a company charges the same rate to ship a product anywhere in Asia,it is using which form of geographic pricing?

Casual Kids sells its catalog items FOB-origin pricing.Who pays the freight charges?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Typically,producers who use captive-product pricing set the price of the main product and set on the supplies necessary to use the product.